The Underbelly of GM Pulling Paid Ads from Facebook
When I first heard the news about GM pulling it’s ads from Facebook I thought, “good”. I was glad that something like this occurred when it did because I think investors needed a little dose of hesitation before they bought in to Facebook’s IPO later in the week. As you would expect, the Net is [...]
The impact of automotive ads during the NCAA’s 2012 March Madness
Earlier this week, the data utility company Dataium released a new report that outlined the impact of automotive ads during the 2012 NCAA Men’s Basketball Championship game on online auto shopping behavior. The report showed that comparable to other major sporting events like the Super Bowl, there was a decline in shoppers visiting auto dealer [...]
As Tracking Technology Advances, Anonymous Does Not Mean Private Anymore
Researchers are harvesting a wealth of intimate detail from our cellphone data, uncovering the hidden patterns of our social lives, travels, risk of disease—even our political views. Source: WSJ.com Does this scare you or fascinate you? Most people travel the Internet today without much idea at all about how they are being tracked. They understand [...]
Social Targeting Basics & the Peeping Tom Dilemma
Advertisers are always looking for new ways to better reach their desired audiences. Semantic targeting is one way we’ve discussed (In Online Advertising, Placement is All Semantics—or Should Be). Social targeting is another. With Walmart’s recent acquisition of OneRiot, there’s been a lot of talk lately about social targeting. So, I thought we’d take a [...]
Catch the Wave, the Third Wave of Digital Advertising
Digital advertising has a stain on it, left by the second wave of advertising. Behavioral tracking and the illicit supercookie have tainted what should be a more popular way of reaching consumers. In his article, The 3rd Wave for the Ad Industry, J. Brooke Aker describes the first two waves as: The Internet media explosion [...]
