Which Auto Makers Are Winning in Social Media?
By on December 08, 2013  |  Comments 0

Which Auto Makers Are Winning in Social Media?

An infographic was recently published by Unmetric that reveals how auto makers are fairing in Social Media. Data was compiled in May 2013 due to insight that the auto industry was driving 7x more engagement than any other industry segment with photos on Facebook. Unmetric’s auto report built off this discovery and pulled the additional [...]

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The Ron Burgundy Ads Are Working for Dodge
By on December 01, 2013  |  Comments 0

The Ron Burgundy Ads Are Working for Dodge

Chrysler has been receiving praise for making an impression with younger generations, a crowd of trend setters that has been shying away from the auto industry as of late. While other automakers are pushing ads that make uncomfortable attempts to jump on (usually dying) trends, Chrysler seems to have found a way to work pop-culture [...]

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IBM to Use Twitter to Find Out If You’re an Introvert
By on November 09, 2013  |  Comments 0

IBM to Use Twitter to Find Out If You’re an Introvert

IBM is testing technology that guesses at people’s core psychological traits by analyzing what they post on Twitter, with the goal of offering personalized customer service or better-targeted promotional messages. A crucial part of the pilot program will test whether messages targeted with the technology’s help perform better than others. “Our hypothesis is that the conversion [...]

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Are Automakers Planning to Stalk Their Future Buyers?
By on October 30, 2013  |  Comments 0

Are Automakers Planning to Stalk Their Future Buyers?

The outlook for digital marketing is getting a little creepy — tailored ads and highly precise honing in on the audience is testing the line between accurate strategy and overly intrusive. A recent presentation during an event at the J.D. Power Automotive Marketing Roundtable #JDPAMR was very revealing, and  potentially a little bit uncomfortable for [...]

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Fight Over Wifi Has Auto Makers and Cable Providers at Odds
By on October 15, 2013  |  Comments 0

Fight Over Wifi Has Auto Makers and Cable Providers at Odds

Wifi signals reserved for car companies have auto makers and cable providers at odds. The auto makers want to use these waves to allow for vehicle communication between cars, lights, and the roads to make traffic move more smoothly, but the cable and technology industries argue that more spectrum is needed for wifi services and [...]

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Police Are GPS Tagging Cars in High Speed Pursuits

Police Are GPS Tagging Cars in High Speed Pursuits

There’s an undeniable danger for all drivers on the road (and pedestrians too) when a high-speed car chase ensues. Outside of letting the criminal go, which police sometimes do for the safety of the other motorists, there haven’t been many options to safely catch a criminal behind the wheel of a vehicle if he decides [...]

Keep It Wild with Toyota and Snowboarder Travis Rice

Keep It Wild with Toyota and Snowboarder Travis Rice

Came across this ad for Toyota. It really got my attention. Two lines in particular interest me: “Fear dictates and runs so many people’s lives.” “We prioritize and we make things so important that really in the grand scheme of things aren’t.” These lines come from Travis Rice, professional snowboarder who off-season keeps himself busy [...]

Sick Joke, Good Business Marketing, or a Play on Hypocrisy?

Sick Joke, Good Business Marketing, or a Play on Hypocrisy?

Just came across this news bit about a sign company in Waco, Texas causing a stir because of a decal they produced to create the optical illusion of a woman tied up in the back of a pickup. I couldn’t help but grimace at the response the local news company shared from one person, that [...]

Ford’s Commitment to Green Manufacturing Pressures Chrysler and GM

Ford’s Commitment to Green Manufacturing Pressures Chrysler and GM

Editor’s Note: The opinions and ideas in this piece do not necessarily reflect my own, the topic and the argument are certainly worthy of debate. Ford Motor Company announced at the end of February a five-year plan to lessen its environmental impact by reducing landfill waste 40% per vehicle produced — cutting waste from 22.7 [...]

How To Engage Customers Based on Their Attitude Toward Privacy

How To Engage Customers Based on Their Attitude Toward Privacy

To uncover and understand consumers’ opinions, emotions and behaviors, companies now regularly listen to conversations in social media about brands, products and services. But doing so raises new questions related to online eavesdropping and digital privacy. Do consumers know companies are listening? Do they find it acceptable? Which kinds of comments do they want companies [...]