Join me in the PickensPlan Virtual March
On April 1-3, the New Energy Army, that’s a team of Pickens activists, will virtually march on Washington. I don’t know exactly what this entails but I do know that I am supposed to spread the word about this. And so, here it is, your invitation to join the New Energy Army by joining PickensPlan and specifically by signing up for the Virtual March. Nearly 2 million people have signed up so far. Why not be one of us?
You can start by visiting the Virtual March website and registering with the site to sign the petition. The site lists the activities Pickens is seeking from you, which includes things like crafting a letter to your Congress folk, or even visiting them. I have never done this before but it is time.
If you are on the fence about the idea of signing up or getting involved with another site or movement, let me offer some words of encouragement. First off, if you are an Internet Marketing Specialist of any kind, you want to join PickensPlan. You will see first hand what social media, video marketing, and email marketing can do for an organization with a good cause and some money. PickensPlan is inspirational in this sense. Second, this is for your country, the U.S. of A. We need movements like this from the citizen sector. Our country is in dire straights largely because we have left it up to government to pave our future. PickesnPlan offers not only a patch to energy independence, but sets a new precedent in how the Internet can be used to create positive change.
March with me.
People often ask me how I find time to do all the things I do. My response lately as been something on the lines of, “Just break out of the space-time continuum. Time is not real.” Interestingly, most people get that, but often I find they aren’t clear on how to do it.
Well, the reality is, you can’t. At least not in this physical world as far as I know. But, that doesn’t mean you can not do things because you do not have the time to do them. Sure there are limitations to what you can pull off and when, but truth is if you genuinely want to do something you find the time to do it, or create it really.
One such thing for me for which I am striving to create more time is the PickensPlan. This energy independence effort for America is a new movement started by T. Boone Pickens, a Texas oil man, last year during the Presidential race. PickensPlan has quickly and effectively spread its word using a balanced mixture of Internet Marketing, T.V. and lobbying. Because of its robust online presence (Pickens uses Ning as its primary website), I have been able to keep in the loop of its activities and growth. My mission as of late is to get more involved and serve more as an activist. Like many Americans, I believe the energy independence is the best path and the right path for this once great nation.
Silver bullets and car sales
Marketing on the Web has taken a hard turn recently towards video and in 2009 video marketing may be all the rave. But will video marketing be just another trend that phases or at least balances out in 2-3 years? Chances are YES, it will.
From 2003 to about 2006, pay-per-click advertising, particularly in the auto industry, took the field by storm. Car dealers were practically forced to spend thousands upon thousands on PPC advertising to stay in the game. Website technology evolved into a death trap for car dealers because the SEO aspect of car dealer websites was completely disregarded. As a result, when the PPC bubble deflated, car dealers were left with few choices for a truly competent website platform.
Website providers have been scrambling the past 2-3 years revamping or overhauling their platforms to meet the SEO needs for car dealers. Today the SEO rat race in the automotive online retail business is about as over-saturated as CRM was 5 years ago. Mysteriously, while everyone now offers “the best SEO”, many dealers still lack vital understanding about the true role that SEO plays in one’s business.
An example of this was revealed to me during a phone call last week with a dealer group. The dealer contacted us about our content marketing services. He explained that he did his own keyword reporting using Web CEO and that he has effectively positioned his websites across thousands of keywords. He had a good video presence going but still when he searched for a particular set of keywords, his competitor sites appeared in the top results but not his. One of which he suggested sold a whopping “6″ cars a month, which is hardly any at all.
While scoping out everything and listening it was clear that not only did this dealer know and understand all the fundamental SEO practices but also was applying them to his online presence, and I told him this. I explained that he is doing everything we teach our dealers to do and that as far as I could tell he was far ahead of the game.
“But why does our competitor rank higher”, he asked.
My response was two-fold…
a.) Just because a site appears higher in a few searches you perform manually doesn’t mean it ranks higher for others nor does it mean the site ranks higher for the majority of keywords you target.
b.) Just because your competitor ranks higher doesn’t mean they sell more cars.
This second response was key. Dealers tend to approach SEO as some sort of silver bullet to their sales needs. But it’s not. SEO is about attraction, visibility, and possibility. I wouldn’t even classify SEO as creating sales opportunities. That’s what conversion accomplishes. SEO creates the possibility for conversion. Big difference.
I don’t know if this is what the dealer needed to or wanted to hear. I think appearing higher in search was more important to him than having a more successful business. I could be wrong. But what I took home from that conversation was the realization of how even the more sophisticated of dealers that has his head wrapped around all this SEO stuff, can sometimes miss the significance SEO has with your business.
If you are looking at video marketing as “the next big thing” or as a silver bullet to your online marketing needs, be warned. Video is great and highly effective, but it’s time-consuming and expensive. You will need good SEO to get your videos watched, and you will also need an effective conversion mechanism. Video itself is not the best conversion tool. Those that have experimented with viral video marketing may testify to this.
