The Four C’s of Affiliate Marketing: A Synopsis
Earlier this week, Jason Hulott did a great blog post entitled “The Four C’s of Affiliate Marketing.” According to him, here are the four main points and ideas that vendors should consider to help affiliates push their products and stay loyal.
Commission
This is how much affiliates receive for selling your product on their websites. There are three main options for structuring your commission payouts. They are:
Pay Per Sale
Pay Per Lead
Pay Per Click
Don’t overpay your affiliates. Decide how much you can realistically afford first. Even if you have to pay less, it’s better than paying a large amount and then reducing it later. Your affiliates won’t like that.
Creativity
Affiliates won’t sell your product very well if you don’t help them. Provide them with details, affiliate marketing materials and anything else they need to sell you product. Many vendors even provide their affiliates with text links, HTML codes, content and reviews to use on their websites to promote their products the way they want them promoted.
Consistency
Be consistent with affiliates. Send them reports on a regular basis and keep them updated on any changes in your products or services. Being consistent shows you care. It will also make your affiliates more loyal to you instead of encouraging them to look around for other vendors for their sites.
Communication
By communicating with your affiliate marketers, you achieve two important goals. First, you keep them informed with any news about your business or any changes going on so they can help market your products or services better on their websites. Second, communication makes affiliates feel more important, and they’ll be more likely to stay with you as a vendor.
By using this information, you can understand more about how to keep your affiliates happy and loyal. And if you’re an affiliate marketer, this information might give you a better idea of how vendors think.
