Engaging Your Existing Customers, Part Two
Are you interested in keeping your current car-buying customers while still reaching out to potential new customers? Do you want to do this while keeping costs down? In today’s economy, cutting costs is the name of the game for any business owner, especially automotive dealers. Here is how you can use your advertising budget, your satisfied customers and the Internet to reach out to new customers.
Sponsor a Video Contest
Imagine the impact on your bottom line if dozens of your satisfied customers created a YouTube video based on their pleasant experiences at your dealership. As nearly everybody has a video camera and a computer nowadays, customers can easily create a video and post it to the site. And it’s free! Offer a gas card or some other incentive for the winner of the best video, and you’ll be surprised how much publicity your dealership receives from such a simple request.
Share Experiences on Your Site
You’d be surprised how many people will create a blog or a video with a promise that you’ll link to it from your dealership’s website. They’ll appreciate the traffic they receive and the publicity, too. Simply ask your satisfied customers to create something on their websites that discusses their experiences at your facility, and be sure to include a link on your website. It doesn’t get much more inexpensive than that!
Stir Up Their Creativity
Ask existing customers to create a short, 50-word description of the car they bought from your automotive dealership. Ask them to allow you to put it on the inventory section of your website. Many customers will just enjoy knowing that you used their descriptions, but you can offer a small prize for their efforts.
If you want to keep your customers engaged with your dealership so they’ll come back when it’s time for a purchase, use a variety of methods that appeal to them. These three ideas utilize social media and online automotive marketing, but using other ways is important, too.
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