Street Gangs Find New Way To Sell Cars
According to a recent article in the London Turkish Gazette, London police have started to target street gangs who are selling their cars from the street itself. Apparently local residents are feeling intimidated and can’t find a place to park, leading authorities to crack down on the illegal automobile trade.
What does this have to do with your dealership?
When it comes to any kind of illegal activity, street gangs and organized crime are not known for targeting unprofitable niches. They’re getting their cars — their “dealerships”, as it were — right in people’s faces and hawking their wares for all to see.
Can your auto dealership learn from this?
Think about it. How many people in your surrounding area really know what you sell? Granted, they know you sell cars. Maybe they even know you sell Ford trucks. But do they know the benefits of your vehicles? Do they know your price points? Are you really exhausting all of the possible sales opportunities from your area customers, or are you relying on traditional methods of automobile marketing and advertising to do your work for you?
While nobody would advocate intimidating the neighbors and taking away places to park, it is worth taking some time to think about what you could be doing to get yourself, your salespeople, and your dealership on the front lines of the marketplace.
Some things to think about:
Are you asking for the sale?
Are you making it crystal clear what you sell and what it costs?
Are you carrying your business cards with you at all times?
Are you carrying your virtual business cards? Are you capitalizing on online sales and networking opportunities as a part of your brand strategy?
Fortunately for London residents, these particular salespeople are on their way to prison. But maybe we can all learn a lesson from what they were trying to do.
