The Nature of “Leads” is Changing
This week I begin a new venture with a company that is relatively new to automotive – HookLogic, Inc. My new role has me as Director of Business Development, Automotive, and I am thrilled to be joining such an exciting and promising company. It’s a great opportunity for me, my career, and my family.
You may have seen the recent press releases about HookLogic – Automotive President David Metter speaking at Digital Dealer 2011, or Bain Capital investing $9M into the company, or Jeff Kershner, Founder of DealerRefresh who I know from blogging with BlogPro Automotive over the years taking on the role of National Sales Director of Automotive. These announcements all came out in late September and early October, and the three of us are hitting the road for conference season to embark on this new journey, well, new journey for me anyway.
When Metter first introduced me to HookLogic (the company) back in June and showed me how he and Kershner worked with HookLogic and MileOne Automotive over the course of about four years, I was instantly “hooked”. The product was, or is, very much in line with we do at AutoConversion and I instantly identified ways that we could integrate with it. In fact, it was while exploring these ideas that the idea of me working for HookLogic became part of the discussion. I am glad that I was in position to be given the opportunity to work with Metter and his team.
The technology uses non-binding third-party incentives to drive people into auto dealer showrooms. It made me comfortable knowing that this product, the people, and the company have longevity and the promise of innovation. You can visit www.leadtoshow.com for more information if you are interested.
As stated, during the interview process I saw the possibility for AutoConversion to incorporate HookLogic into its dealer blogs and also onto the AutoConverse.com and ACAutoSearch.com portals. Even though I am coming on board with HookLogic as an employee, this is something you can expect to see in the coming months. It’s just a matter of priority during this transition period.
Filed Under: Automotive • Special
[...] the pleasure of attending my first JD Power Automotive Internet Roundtable #JDPAIRT courtesy of my new employer. I was delighted at what I saw, because the messaging coming out of there validates everything I [...]