The buzz is growing. Dealers are online. So too are vendors. Everyone is blogging. Everyone is starting their own blog and everyone is commenting on the blogs of others. Everyone is beginning to see the potential of blogging and social networking for their businesses. It’s a great time to be in the business of blogging for dealers.

One of the greatest challenges every dealer is going to encounter is how to make blog marketing a good investment of their time and their money. Car dealers for the most part look at the Internet as a haven for generating leads. But blogging is not about that. Blogging for your business is about reputation management, brand awareness, and networking. Why would a car dealer want these things? How does social networking help you sell more cars?

Well, right now these questions can only be answered theoretically. There isn’t any data to show where and how online branding and social networking impact your bottom line because it really is only just now starting to occur. But is there any doubt that these things can and do impact dealerships in a positive way?

We could get in to a whole theoretical discussion about these things, but one area where blogging and social networking can impact dealerships in a tangible way is through SEO. Anyone can start a blog, for free even. Anyone can post to a blog and comment on it. But not everyone can make that be impacting on their business for the long term if they do not know SEO and how to apply it to their blogging efforts.

Forward-thinking dealers understand this and are beginning to educate themselves and experiment with blogging and social media.

Technorati Tags: automotive marketing, social media, social networking, automotive blogs, car dealer marketing, search engine optimization

This entry was posted on Friday, December 7th, 2007 at 3:29 pm and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.