How car dealers can use Twitter to sell cars
Last week I began using Twitter after reading posts about it on DealerRefresh and [tag]Publishing 2.0[/tag]. [tag]Twitter[/tag] is a unique [tag]Web 2.0[/tag] service that has been around since March 2006. The idea behind it is that you can post extremely short messages, literally 140 characters max, that can be emailed or text messaged to those following you. All you do once you have your own profile is visit the Twitter home page, enter your short message, and voilà, it will appear in the inboxes and cell phones of your followers. Additionally, anyone can visit your Twitter page and see all of the entries you made. For example, click here to see my Twitter page which I only recently began using.
Twitter has a page rank of 7 right now which indicates a tremendous amount of traffic to the site (in addition to good indexing). I would suspect that the people using Twitter are what I call Internet power users, i.e. people that blog, run blogs, run social networks, and frequent discussion forums. The question to ask then is…
How many Twitter users are shopping for a car, or need service on a car, or might need after-market parts on their car, or have some sort of automotive need or interest?
If 100% is not an accurate number, then what is? Does it even matter? The point is, everyone in America is an auto consumer of some sort at some point, and Twitter users are no exception. So now the next question to ask is…
How can car dealers use Twitter to sell cars?
Car dealers have an opportunity here to explore. Imagine a car dealer with Twitter, posting tidbits about specials and promotions that might be of interest to shoppers. You visit a dealer site because you are shopping for a car, you start following their Twitter, and every day or so you get a text message or email (your preference) about something relevant to your interest. You do this with several dealers that Twitter and when the information they are Twittering no longer is relevant to your interests, you stop following. No harm done, nothing personal, you just don’t need Twitter messages from the dealer anymore and when your needs change you can start Twittering again with them.
This concept might be a stretch for some, but the simplicity and effectiveness of it is real. So real that you can expect to see it incorporatd at some point into our own Blog Marketing program.
Comments
Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!
