In Online Advertising, Placement is All Semantics—or Should Be
“I’m not sure that I really care about what people think about my brand because I know that most of the decisions [consumers] make have nothing to do with thinking. If you’re not catching people emotionally, you’re not going to catch them at all.”
Wise words from Brad Brinegar, Chairman and CEO of McKinney advertising agency. [Source].
If you’re not respo…
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