The backbone of any business, especially a car dealership, is repeat business. If your customers aren’t coming back to you for their new car needs, your income potential decreases. But how do you keep in touch with your customers without seeming pushy or desperate?

AWeber has the ideal way to stay in contact with your customer base while making each client feel like more than “just a customer” at the same time. Have you ever thought about sending birthday e-mails? If so, that’s a great start. In fact, this is one of the “X factors” in the online brand marketing industry. And who doesn’t enjoy getting birthday greetings regardless of how old they are?

In addition to a birthday greeting, you can offer a discount on a preventative maintenance service or maybe even a free oil change. Who wouldn’t like that?

If you’re considering this as a way to keep current customers, be sure to gather the necessary information. AWeber will do all the rest. Here’s what they’ll need:

1. Customer’s e-mail
2. Customer’s birthday

That’s it! And the great part is that each sale typically includes this information. That means you really don’t need to do anything extra except supply this information to AWeber. Try it out today and see what kind of results you get. The potential to keep your current customers is priceless.

This entry was posted on Wednesday, April 16th, 2008 at 5:05 am and is filed under Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.