You probably know that North Americans and Europeans are increasingly turning to the Internet to get all of their news and information. And you can even find online versions of your favorite newspapers and magazines. But did you know that this move towards a paperless medium is occurring all over the world?

A recent article on ChinaView.cn reported that more readers are visiting U.S.-based newspapers via the Internet. In 2007, there was an increase of six percent of online users, causing a sharp decline in the print medium’s advertising revenue.

The article went on to say that 60 million unique visitors logged on to U.S. newspaper websites last year, an increase of more than 3.5 million from the figures in 2006. The article also cited the Newspaper Association of America (NAA), stating that 39 percent of Internet users logged on to newspaper websites and the average visit lasted nearly 45 minutes each month.

One of the reasons for the large increase in visits is that many newspapers are adding user-friendly tools to their websites, according to Lee Rainie, director of the Pew Internet and American Life Project. Newspaper websites now have links to blogs, videos and other sources that enrich the online newspaper-reading experience. That’s just something you can’t get from reading the actual print media.

Newspapers are also seeing increased revenue from online advertising. But they still haven’t been able to replace the revenue gathered from the original printed product.

If your company depends on online marketing, these figures are exciting. It gives you more of an idea as to where to concentrate your advertising dollars and the return you can expect on your investment. Hop on the wagon while it’s hot and competition is less fierce!

This entry was posted on Thursday, January 31st, 2008 at 5:05 am and is filed under Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.