A Big Bang for SEO and Social Media
Earlier this year we began incorporating Facebook into our monthly deliverables for the AC List Builder product. Based on the way things have been shaping I have to say that was one of the better moves we have made since going into business in 2007. Facebook has clearly turned out to be a social marketing phenomenon.
Our shift to utilize Facebook in behalf of our clients is specific to Facebook “Pages”, which were introduced by Facebook last year in response to business creating profiles on Facebook. Profiles were not originally meant for businesses, only individuals, and the Facebook folk were smart about rolling out the “Page” product.
If you are a business and have had a profile for a while then it might not be realistic to transition to a Page, but if you are new to Facebook (as a business) then definitely refrain from creating a profile for your business and go with a Page. The reason why is due to two specific things…
a.) Profiles by default are set to private and so unless you specify it to be public people will have to request to be your friend. Pages by default are public and so anyone can become a fan.
b.) Profiles, unless public, are not indexable by search engines. Pages are, and you most definitely want the search engine benefits you can experience with a Page.
Which leads to my point…
Last month it was announced that both Google and Microsoft are putting together formal plans with Twitter and with Facebook to start including them in searches on google.com and bing.com. THIS IS HUGE!
Since Twitter hit the scene people have been grappling for the best business use of it. Some argue Twitter is a mass media tool, some argue it is best for one-on-one or small group communication, others might argues it is good for running specials and events. Quite frankly these are all good uses. The challenge is finding the right approach with it for your business and sticking with it. At least that has been my challenge.
But if everybody’s “Tweets” are soon to be indexed by search engines and start appearing as listings in peoples’ search results, this could be as far reaching as having the ability to literally search the minds of everyone in the world. Well, maybe that is an exaggeration but it does mean you would be able to search thethe conversations that people are publishing to their Twitter and Facebook accounts.
You thought blogging made it easy for the every day guy, gal, or business to have a voice, think of what Twitter and Facebook will make possible once this information can be sought out on search engines.
Anyhow, I am excited about this and believe it justifies our decision to start using Facebook with our clients. We have held off utilizing Twitter for clients but with this announcement we are already preparing to incorporate this too. Below is a video supplement to this post for your viewing pleasure. It’s trippay…
Comments
2 Comments on A Big Bang for SEO and Social Media
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AC Social Webinar: What the Google-Microsoft decision to include Facebook and Twitter means for Car Dealers | BlogPro Automotive on
Wed, 11th Nov 2009 6:27 pm
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AC Social Webinar: Discussing the impact of Google and Microsoft including Facebook and Twitter in Search Results | AutoBurst Web on
Wed, 11th Nov 2009 6:28 pm
[...] Earlier this week we posted a video about this to our blog which you may want to watch as well. It’s in the post labeled A Big Bang for SEO and Social Media. [...]
[...] Earlier this week we posted a video about this to our blog which you may want to watch as well. It’s in the post labeled A Big Bang for SEO and Social Media. [...]
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