bing.com – Microsoft’s response to Google Universal Search
You may notice in your site analytic reporting a referring website called “bing.com”. This is Microsoft’s new search engine which is where users are now directed when going to live.com. Bing.com is meant to be Microsoft’s answer to Google in hopes to reclaim some of its continually diminishing market share in recent years.
According to reports, bing.com is primarily focused on 4 sectors of search:
- planning a trip
- finding a local business
- researching a health condition
- making a purchase decision
You find when using bing.com some peculiar similarities with Google search such as the font and color display of listings and their basic construct. What’s different however is the left sidebar which automatically displays sets of similar phrases to what you just searched, much like a tagging system. Also different, and most notably so, is that bing.com does not mix multi-media types in its searches like Google Universal Search does. What this means is that video clips are not going to appear in your searches unless you specifically use the Video search option.
I don’t plan to follow up with this much. I don’t think it’s a big deal but I did deem it important for you to know why bing.com may be appearing in your site analytic reports and to understand some basic things about it. If you want to stay on top of this you can start by visiting ReadWriteWeb which is where I sourced most of the information in this post.
Comments
One Comment on bing.com – Microsoft’s response to Google Universal Search
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Gentlerain Marketing on
Sat, 4th Jul 2009 2:29 am
Nice Article!!!!!
I came to know about bing.com from your information…
Thanks for your information!!!!!!
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