Facebook Versus Myspace: Comparing and Contrasting
With Facebook becoming an increasingly popular method for social networking and connecting with other people, many Internet users have compared it to the popular Myspace website. But that’s not a fair comparison because there are distinct differences between the sites that set them apart from each other. First, let’s look at some of the similarities between the two sites:
• Both sites are ideal for networking and finding people with similar interests and hobbies as well as people in the same geographic area.
• Facebook and Myspace are proven ways to connect with old friends.
• Both websites allow users to exhibit their personalities in a variety of ways.
• You can find users in a wide range of ages, interests and locations across both social media sites.
• The two sites continue to attract new visitors and users every day.
And now, some differences:
• Facebook is more business-friendly. Many companies are currently testing its effectiveness as a social marketing tool. One Canada-based retailer was recently shocked at the widespread effect of its advertising campaign on the website.
• Myspace still accounts for more than 75 percent of the social network traffic in the United States. The website attracted over 60 million visitors in December of last year. Facebook only drew less than 23 million visitors during the same period.
• Facebook users are generally from an older demographic that is more focused on marketing strategies. Very few businesses go to Myspace for online marketing.
• Myspace is geared more towards the younger crowd. You’ll find a larger number of teens and “tweens” on that site than you will on Facebook.
Whichever one you choose for online brand marketing campaigns for your business, it’s best to have a goal in mind when you create an account. After that, you can begin networking through either of these social media sites.
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