Good SEO is the foundation for effective RSS Marketing

September 26, 2007 by web2ologies
Filed under: Blog Marketing

There seems to a growing awareness that search engine optimization (SEO) in the auto industry has fallen to the wayside in recent years to pay-per-click advertising, or PPC. In fact, when people talk about “search engine marketing” these days often times what they actually are referring to is pay-per-click advertising. But there is more to SEM than just PPC and the few companies that have been or are beginning to provide quality SEO services for their dealers are in for a real treat, and the reason why has to do with RSS marketing.

Unlike PPC which does not depend on quality SEO, RSS marketing revolves around it so before you can even think of getting in to RSS marketing, you first must have a solid SEO foundation which, for effective search marketing today comes down to two primary things:

Relevancy of content
Good SEO practices

Relevancy of Content
While the word “content” is a generic term, the context by which it is used in SEM has to do primarily with static text on a web page that search engines can read and index. Relevancy is the term used to identify the consistency by which your content is with your business, your product, your services, and other content on your sites. Thus, “relevant content” simply indicates that the information on your sites is consistent with your message or theme and that search engines can identify this.

Good SEO Practices
Search Engine Optimization (Automotive SEO) is the practice of preparing your site for indexing with search engines. This includes things like publishing relevant content, using relevant titles for your pages, applying relevant META information in your page headers, being smart about how you name your image files, and more. Search engines routinely inspect all the pages of your website, looking for these things and updating its databases of websites and information. When users perform a search on the Internet, the search engine wants to present the most popular, relevant, and up-to-date sites and pages it knows of. By optimizing your site properly, you increase the chances of appearing in the top SERPs, or search engine results pages.

RSS Marketing vs. PPC
Once you have established these things on your sites, RSS marketing can then be applied to help produce long-term, or residual, results with a far better ROI than PPC. RSS Marketing consists of using XML syndication services to make your relevant content available to a myriad of other sources and destinations on the Web, including search engines. This makes your content, thus your message, visible to more than just those searching for it on a search engine that happen to notice your paid ad.

Residual Benefit
Keep in mind that with PPC, the more people click on your ads, the more it costs you and the more you drive up the price of PPC tomorrow, so you are fueling a vicious cycle of expense that only lines the pockets of our famed search engines. With RSS Marketing, however, your content will appear not only in the organic listings of a single search engine, but also in hundreds if not thousands of other search engines, directories, news feeds, and more within hours. Additionally, other Internet users can link to your content which adds an entirely new dimension to RSS Marketing. Each time someone clicks on a link to your content, search engines ooze with joy because they know people are interested in your message. Thus, your popularity comes back to you exponentially and at NO ADDITIONAL COST.

If you are doing well in the SEO aspect of your SEM, whether you are a dealer or a service provider, then the time is ripe for you to incorporate RSS marketing into your game.

Technorati Tags: SEO, Automotive SEO