How Yahoo’s New Technology Affects Your Ranking
With spiders becoming more and more intelligent, it’s necessary to reevaluate your online brand marketing strategies constantly to conform to the new technology. And with Yahoo’s new phrase-based indexing, nothing could be truer. Here’s how you can use Yahoo’s new technology to positively affect your website’s ranking.
1. The first thing you can do to increase your chances of getting picked up by spiders is to place relevant keywords close together on your pages. This makes it easier for the search engines to recognize the relationship.
2. Use related keywords that have been optimized for a particular keyword. That basically means that you use several different words that mean the same thing as your keyword. When you do this, search engines can get a better understanding of the content on your page from the keywords that you use.
3. Optimize several pages of your website for best results. Use different search terms on each page, but make sure they are closely related so the search engines will notice them. This also shows that your content is relevant to your website’s topics.
Yahoo’s new application is different because it focuses more on concepts rather than simple keywords. This website’s explanation uses the concept of “tiger woods” as an example. When you do a search for “tiger woods,” the new application helps return stories that involve golf terms instead of stories about tigers in the woods. It does this by searching through the related keywords in websites and focusing on overall theme and concept.
This is a new and exciting innovation in the area of search marketing and brand recognition. It’s good to see that the major search engines are continually trying to make their services better for online users.
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