Online Marketing during a Troubled Economy
The search marketing industry is a fairly new concept. Although it’s been around for several years, it’s difficult to monitor how it will change or operate in various circumstances. And with the impending troubled economy, many are speculating about the future of the online marketing industry and its chances for profitability. A recent interview with a New York economist, Lauren Capp, discusses some of these concerns. Following are some interesting points she made:
• Search marketing trends follow advertising trends to an extent. But search marketing has a better chance of turning a profit in the case of a recession because it is more internationally-based than advertising.
• The advertising industry doesn’t suffer the effects of a recession immediately. This is because advertising companies typically get paid for their services well in advance.
• Search marketers will feel the effects of a troubled economy, but it will be only after consumers buy fewer products online and companies decide to stop spending as much money on online campaigns.
• Customers are less likely to cut their budgets for search marketing campaigns because they are an essential part of having a successful business.
• If you specialize in search marketing, you can generate an income by focusing on recession-proof industries like health care, food, pharmaceuticals, tobacco and alcohol.
• Some analysts say online marketing is immune to the effects of a recession.
• The upcoming elections will likely prove to be a profitable opportunity for online marketers. Candidates will probably spend more money on Internet ads this year than ever before.
You can read the entire interview here.
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