What is residual search anyway?
When you stop a PPC campaign, you instantly stop appearing in search result listings. You could spend $3,000 a month for 9 months only to have everything come to a screeching halt the minute you pull the plug.
With organic search however, you could pull all the SEO off your site and bring an end to all SEO efforts and still appear in search results for a period of time.
This, in a nutshell, is the benefit of residual search.
With PPC, there is absolutely no residual search benefit. With organic search there is. This doesn’t make PPC any worse than organic, but things like this must be considered when investing your marketing dollars into search engine marketing. There is a time and a place for PPC, but there is also a tremendous need and value in organic search.
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