Pros and cons of SEO and PPC
[tag]SEM[/tag] company [tag]Axandra[/tag] recently explained the advantages and disadvantages of [tag]SEO[/tag] vs. [tag]PPC[/tag]. You will see upon reading this the consistent theme that SEO is less expensive in capital and has a much better residual benefit, which, as far as I am concerned is smarter business. I think that PPC is over-rated right now and will be forced to evolve into a more viable marketing investment as PPC costs continue to increase. The main challenge to successful SEO results is time, relevancy, and website optimization which are things that effective RSS marketing can accomplish in a cost-effective manner by the way.
Here is what they have to say:
Pay per click advertising (PPC)
Advantages:
* You get instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later.
* PPC ads are perfect for time limited offers such as holiday sales.
* You can stop PPC ads at any time.
* PPC ads make it easy to test different keywords and landing pages.
* PPC ads also work with websites that are not very well designed and wouldn’t get good search engine rankings.
* PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.
Disadvantages:
* PPC advertising can become very expensive if you bid on the wrong keywords or if you don’t calculate the maximum bid price correctly.
* Click fraud can be a problem. Not all clickers are potential customers.
Search engine optimization (SEO):
Advantages:
* Traffic through organic search engine results is almost free if the up-front work has been done.
* After optimizing your website you can use your money for different things and the optimized site will still run.
* A larger number of visitors and search result clickers is not a problem.
* Search engine optimization delivers long term results that don’t require permanent financial input.
Disadvantages:
* SEO can be relatively time-consuming up-front.
* SEO can require a redesign of your web pages to make your website search engine friendly. However, this usually also results in a better user experience.
For the original post by Axandra please click here. They provide some useful commentary that I omitted here so that you would visit the original content for that info.
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