The importance of Tagging
Producing content for websites and blogs is not a difficult thing to do. Especially since it can be outsourced at a relatively low cost. But while content is king when it comes to Automotive SEO, there is another important element with which to consider…TAGGING.
Tagging in this context is in regards to things such as title tags, alt tags, and keyword tags, or as which appear at the bottom of each entry on this blog, Technorati Tags. But tagging is not limited to just these criteria. Read this article for more fodder about the depths of tagging.
How you tag the information in your blogs plays a vital role in your SEO success. I learned this the hard way recently by re-tagging more than 2 weeks of published content. The end result is that my client’s landing page went from position 11 on Google to being completely disregarded. I suspect that my message to Google was, “I am confused”.
This begs the question of whether or not is is it better to re-optimize and re-tag already published content or to leave it be and just focus on new techniques. I am finding that letting alone what is already indexed is best. Call it the School of Hard Knox.
Anyhow, it’s good to be back in the blogosphere. I have not read more than a small handful of blog entries, newsletters, or articles in more than 2 weeks, nor have I posted any entries to our new blog in more than 2 weeks because we have had to make some shifts in our product offering and marketing strategy. I expect to set sail on our new course early next week and look forward to sharing the new vision.
Technorati Tags: Technorati, SEO, Google
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