Social Marketing for SEO
The concept of blogging is becoming common place throughout the automotive community, and naturally the idea of social media and network marketing is now perking some ears too. The reason why is because social media or network marketing is a natural evolution to blogging.
For the most part, blogs are a one-to-all mechanism meaning that one person or party produces information meant to be read by anyone and everyone. Unlike email which is one-to-one or one-to-all, blogging requires a level of transparency and responsibility that is different from email and social networks. With social networks, success is often determined by the number of friends in your network whereas with blogs success is identified by distinctiveness of voice and readership.
So how can car dealers make use of social media and network marketing?
Brand awareness is a significant factor in social media marketing. Dealers could fund a full-time staff to run a ring of social network sites for itself, but would the ROI be there in the time frame expected? Probably not. But this does not discount the fact that there is great benefit to social media marketing.
The reason why is because success in brand marketing online for car dealers does not necessarily require full-time staff and persistent blogging on behalf of the dealership. It does however require thorough knowledge and understanding of Search Engine Marketing, Blog Marketing, Content Marketing, RSS Marketing, and Social Network Marketing, all things that dealerships can not be expected to execute.
The primary benefit to car dealers when it comes to social marketing is the SEO benefit. Dealerships can make their websites visible, penetrated, and saturated across several online search markets by incorporating a few simple strategies into their online marketing efforts.
[tags]Search Marketing, Search Engine Marketing, Blog Marketing, Content Marketing, RSS Marketing, Social Network Marketing, Social Media Marketing, Automotive Marketing, Car Dealer Marketing[/tags]
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Automotive Search Engine Brand Marketing for Car Dealers » AutoConversion » SEO benefits of social marketing on
Mon, 19th Nov 2007 1:59 pm
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