Unsubscribe Observations
The past several weeks I have made a point to unsubscribe from newsletters and email lists that I don’t utilize. It has been interesting to see how the various systems respond to that. I have been subscribed to dozens of mailing lists over the past several years and am making a point to clean house a bit.
The good ones remove me instantly. Some say it could take several hours to several days. Some do not have an unsubscribe button but instead instruct me to reply to the email requesting to unsubscribe. Those are the more traditional List Servs that seem to be losing ground to contemporary Campaign systems such as AWeber, which is the automated campaign system I utilize.
Then there are the small handful of systems that could not unsubscribe me. This of course is really annoying. Interestingly, these seem to be from companies within the Automotive Industry. As a result, I have had to mark some as SPAM so that they would cease appearing to my inbox.
While some people are quick to mark email as SPAM if the do not want it, being one heavily involved with Email Marketing campaigns I try to avoid it at all costs. I guess it is an act of karmic conscientiousness. But Email Marketing has become a challenging and complex science and art, much like Search Engine Marketing. There are tactics and techniques that work and many that do not. By paying attention to how other organizations and individuals market to you via email you can learn a lot of good techniques and be aware of bad ones.
Comments
Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!
