Automotive Search Marketing — Long Tail Keywords
A lot of people seem to think that search engine marketing is the most difficult thing in the world. Automotive dealership website and blog owners think are under the impression that there is great mystery surrounding search engine success, and that it’s more luck of the draw than anything else.
They couldn’t be more wrong.
When planning your online automotive search marketing strategy, the important thing to remember is that you’re not out to beat the search engines. You’re out to beat your competitors. The fastest way to beat your competitors is to stop competing for the same terms.
But how can you do that when you’re all trying to secure the same competitors?
Change the game.
Nobody can guarantee you that you’ll rank for this term or that term in the search engines. Nobody can promise you that you’ll get the perfect search term. What they can do, though, is give you the tools to rank for numerous “long tail” keywords that in the end will add up to the same results as one first tier keyword.
Here’s an example. If you’re trying to rank for “used cars Pennsylvania”, you’re going up against every other used car dealership in the state. You’re probably also going up against places that aren’t even dealerships. People selling cars on online auction sites, newspapers, automotive publications, the whole works.
But what if you were to try to rank for something completely different? Something more attainable? How about titling a blog post “Where can I find the best used car deal in Pittsburgh?” The chances of the rest of your competitors having the same title are pretty slim.
These longer search terms are called “long tail” keywords because instead of allowing you to achieve a major spike in success in the short term, they allow you to achieve long term success. On a graph, the long tail is what comes after the spike. Master the long tail and you’ll master the search engines.
