Automotive Search Marketing — What Are They Searching For?
We all hope for world peace. We hope for an end to hunger and famine. But what we really, really want is to be number one in Google.
Contrary to popular opinion, it’s not that hard to be number one in Google. It’s not a difficult process and it’s not as mysterious as a lot of people make it out to be. In fact, if you have a website, the odds are pretty good that your website comes up number one in search engines for something or other. But what?
The trick to doing well in automotive search engine marketing is to know what people are searching for and ranking for that. The most competitive search terms are often not what you want to be number one for.
What you really want to be number one for is the most common search phrase your customers type into a search engine when looking for something you sell. That’s it. That’s the secret to success.
For example, someone who lives in Brooklyn and wants to buy a new Nissan is not typing “cars” into their search engine of choice. They’re not typing “new cars” or “new car” or “Nissan”, either. So what are they searching for?
They’re searching for “Nissan dealership Brooklyn”. Or “where can I buy a Nissan in Brooklyn?”. Or “new Nissan Murano Brooklyn dealer website”.
Compared to “cars”, those are pretty easy search terms to rank for, don’t you think? There probably aren’t a whole lot of people who want to rank for “Nissan dealership Brooklyn”. That means almost all you have to do is try to rank for it and you’ve got a fairly good chance of success.
Remember that the key to success here isn’t being the top of the biggest pile in the world. All you have to do is be at the top of your own little pile and you’ll be laughing all the way to the bank.
