Social marketing for brand awareness
In addition to SEO benefits of social media marketing, increased online brand awareness is also an important fruit. Much like placing ads in magazines and newspapers, or on the radio and on television, getting your dealership to appear before online markets in visual and interactive ways can be a terrific form of brand marketing for your car dealership.
Although most social media sites are not designed at an enterprise level where individual social net workers can represent multiple brands or clients under a single user account, dealer profiles can still be created and then made accessible to numerous people interested in having an active role in representing the dealership online. For instance, you can create an account for your dealership on MySpace and then make that log on available to select people at the dealership, or even to third-party social networking providers like web2ologies, where these users can then carry out various actions and activities that ultimately benefit your dealership.
Although no true protocols have been devised in automotive marketing to measure the performance and ROI of using social media sites for networking and marketing purposes, brand marketing is one of things that is not always measured at that level and so can be an area of good and important focus for car dealers to leverage social marketing. While there will be a sense of throwing money at something to see what sticks, the SEO benefits make up for the intangible brand marketing benefits. SEO benefits can be realized if certain SEO-friendly techniques are applied, and then the general benefit of giving your dealership more online exposure is more of a bonus.
[tags]auto marketing, automotive marketing, car dealer marketing, internet marketing, search marketing, search engine marketing, search engine optimization, sem, seo, social marketing, social network marketing, social media marketing, brand awareness, brand marketing, online brand marketing, internet brand marketing[/tags]
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