Internet Ad Revenues Reach Record High
For anyone working on an online brand marketing campaign, there’s no better time than the present for this advertising effort.
In 2007, the revenues brought in by Internet advertising reached an all-time high with more than $21 billion. And there’s no place to go but up. The Internet is quickly becoming the best way to advertise your brand or get your message to the largest number of people in the shortest amount of time.
Last year’s figures show a dramatic increase over the figures from 2006, with a 25-percent increase from the previous year’s $17 billion. In 2006, the numbers showed a 35-percent increase over 2005.
Some analysts believe the relative slowdown in traditional advertising reflects the fact that the Internet commands a larger share of the advertising dollars. When businesses or companies advertise online, they typically forego advertising in other mediums, like newspapers and radio. As such, the Internet takes money away from those advertising forms
As of right now, however, the Internet only makes up about 10 percent of advertising dollars in the United States. That leaves room for a large amount of growth. But some companies are still skeptical about the power of online ads and the number of people they can reach.
If you’re looking for ways to reach more people and get your brand “out there,” look to the Internet. It really is the future of nearly everything.
