DrivingSales.com – Dealer Auto Sales Website Strategy
One of the hotter Dealer Auto Sales Strategy Websites these days is DrivingSales.com. The site is officially in beta mode but it is essentially functional at this point. I have been registered with it now for a few months and recognize numerous names that are signed up. In fact one of my closer contacts is becoming heavily involved with the proprietors.
Anyhow, I have mixed feelings about the Dealer Auto Sales Website. It is designed to be a space where dealers and vendors can network and collaborate. More importantly, Dealers and Vendors can submit an Auto Sales Strategy and receive feedback on it. Dealers can also rate Vendor Auto Sales Website Providers. This is all good in theory, but its a “toot your own horn (or someone else’s)” approach to networking which appears all too common in the Auto Sales Industry.
LinkedIn was one of the first on the scene with this sort of networking system. I have been a free subscriber there for years and have yet established a desire to upgrade to a paid account and LinkedIn is a damn good Networking Space. In order for a Dealer Auto Sales Strategy Website to profit I suspect it will rely on ad revenue. But without appeal to a mass consumer audience this is a tall order.
So, while my curiosity is stemmed, I am skeptical about the Dealer Auto Sales Website. Seems idealistic to me and obviously backed by Venture Capital which I personally find dangerous unless the enterprise entails assembling widgets or is a Finance Business. But for a limited niche networking site how will it pay for itself?
