Unsubscribe Observations
The past several weeks I have made a point to unsubscribe from newsletters and email lists that I don’t utilize. It has been interesting to see how the various systems respond to that. I have been subscribed to dozens of mailing lists over the past several years and am making a point to clean house a bit.
The good ones remove me instantly. Some say it could take several hours to several days. Some do not have an unsubscribe button but instead instruct me to reply to the email requesting to unsubscribe. Those are the more traditional List Servs that seem to be losing ground to contemporary Campaign systems such as AWeber, which is the automated campaign system I utilize.
Then there are the small handful of systems that could not unsubscribe me. This of course is really annoying. Interestingly, these seem to be from companies within the Automotive Industry. As a result, I have had to mark some as SPAM so that they would cease appearing to my inbox.
While some people are quick to mark email as SPAM if the do not want it, being one heavily involved with Email Marketing campaigns I try to avoid it at all costs. I guess it is an act of karmic conscientiousness. But Email Marketing has become a challenging and complex science and art, much like Search Engine Marketing. There are tactics and techniques that work and many that do not. By paying attention to how other organizations and individuals market to you via email you can learn a lot of good techniques and be aware of bad ones.
Bringing Customers Back to Your Dealership
The backbone of any business, especially a car dealership, is repeat business. If your customers aren’t coming back to you for their new car needs, your income potential decreases. But how do you keep in touch with your customers without seeming pushy or desperate?
AWeber has the ideal way to stay in contact with your customer base while making each client feel like more than “just a customer” at the same time. Have you ever thought about sending birthday e-mails? If so, that’s a great start. In fact, this is one of the “X factors” in the online brand marketing industry. And who doesn’t enjoy getting birthday greetings regardless of how old they are?
In addition to a birthday greeting, you can offer a discount on a preventative maintenance service or maybe even a free oil change. Who wouldn’t like that?
If you’re considering this as a way to keep current customers, be sure to gather the necessary information. AWeber will do all the rest. Here’s what they’ll need:
1. Customer’s e-mail
2. Customer’s birthday
That’s it! And the great part is that each sale typically includes this information. That means you really don’t need to do anything extra except supply this information to AWeber. Try it out today and see what kind of results you get. The potential to keep your current customers is priceless.
Buttons or Links: Which One Brings More Traffic?
If you have an affiliate marketing website, you want to keep visitors browsing your site as long as possible. But there are so many different methods, theories, ideas and ways to do that. The Aweber Company can help you achieve your goals.
Recently, the company posted a blog about split testing. A couple of guys in the company debated which feature causes visitors to explore a site more–buttons or text links.
Here’s what they did:
On their blogs, they created two versions of the “call to action.” This basically means that the first part of the blog would appear on one page and then either a text link or a button with the words “read more” would take the visitor to the rest of the blog. They used the text link on half the blogs and the button on the other half. Everything else was identical.
Within two weeks of starting the test, it was fairly obvious that the button worked much better in getting people to “click through” to read more.
But after running the test for several months, they found out that the text link started gaining more popularity and even beat the button about 53 percent of the time. They decided that the button’s novelty made it more popular in the beginning, but visitors eventually became desensitized to it.
The moral of this story? The experts at Aweber have dedicated themselves to finding the reasons and methods for making your website succeed. Contact them today and start enjoying more success tomorrow!
Increasing Sales through Visitor Follow-Ups
In the world of affiliate marketing, holding on to every potential client you can is the name of the game But when Internet users visit your website, they are either going to remember it or forget about it.
Depending on the appearance and functionality of your page, there is a 50/50 chance of either one of those events happening. But there are ways you can make those visitors remember you and come back to you when they need your services or product. One of the best ways to do that is with an Autorepsonder program. Here are some reasons why contacting visitors is so important:
• First-time visitors to any website rarely buy anything. They tend to “shop around” at first before settling on the websites they decide to patronize.
• On a first visit, potential customers typically don’t know enough about your product or service to purchase from you.
• Some visitors might not have enough money to purchase your product or service at that time. But they are looking for prices and information.
• Visitors haven’t made their decisions yet.
• Your company still needs to build credibility and trust with potential customers before they will purchase from you.
With all of these reasons, a follow-up e-mail can cement your company’s name into their memories. With AWeber, you can put a feature on your website that allows visitors to enter their e-mail addresses. AWeberwill also set up an autoresponder so those potential clients get a second and lasting opportunity to remember your website.
