Using Facebook to Further Your Brand
Are you looking for more ways to get your online brand marketing message out to more people? Facebook, the social media marketing giant, is making it easier for you to do so. Here’s how.
When you have an account at Facebook, you can build up a list of friends with whom you have something in common. These “friends” are people that you typically communicate with through the website. You share your preferences for products and read their blogs and other posted communications. Each Facebook member has a homepage where photographs and updates can be posted.
But now, you can go even a step further. Facebook recently began selling advertisements that you can purchase. When you do, your profile photo appears next to commercial messages that your Facebook friends can see.
Let’s say, for example, that you rented a movie that you particularly liked from Blockbuster.com. The website will then ask if you’d like to have your movie choice advertised to all of your friends on Facebook. Your friends then receive the message in addition to an advertisement from Blockbuster.
And because Facebook’s millions of existing members already use the social media networking site to tell others about the things they like, there isn’t much of a change with this new offering. The only difference is that your messages may be accompanied by an advertisement when you tell others about the things you like.
This is just another great way to get your name and your brand noticed. If you have a Facebook account set up for your brand, your logo or your face can accompany each of these messages to embed it further into the psyche of those with whom you are networking.
