Pinhead or Patriot?
One of my favorite brands today is the Bill O’Reilly brand. This guy sets new precedents in numerous areas:
1. What it means to be a True American
2. Journalistic Integrity
3. Knows how to keep it real
4. Personal Branding
5. Corporate Loyalty
6. Has fun
His show, The O’Reilly Factor, explores important topics empirically with balance and fairness. He holds crooks accountable and calls spinners out on their own game, backing himself up with facts. This is what sets O’Reilly apart from his counterparts.
His website is rich with quality information, free for the curious and only $5/mo for member access, revenue he reportedly generates for charitable purposes. He also effectively brands ancillary artifacts such as t-shirts, coffee mugs, hats, jackets, etc. Revenue again for charitable contributions.
Bill is passionate. He is personal. He is personable. He is marketable. He is profitable. All things which are marks of a good Brand.
While O’Reilly is a controversial figure to some, that controversy breeds his success. The realistic and understanding mind must have a sincere appreciation for what he does. I think O’Reilly has done more for this nation of United States then most Americans in history. At the risk of putting O’Reilly on a pedestal, O’Reilly is a legend of his own time. A true Patriot.
Thank you Bill.
