Zuckerburg genuinely humble about the “big space” of local advertising
A lot of buzz is taking place between industry giants Faceboook and Google. You have the release of Facebook Places, and then you have the general effect Facebook has on brand sites such as Starbucks and Coca-Cola. With so much on which to chew, you must give heed to the fact that Foursquare and Booyah have been mentioned in this mix too.
Local advertising is nothing new, but giving people and businesses the ability to do this using mobile phones and devices opens up new space in the technology marketing front that shows promise for future generations.
Location-based and relationship marketing on the Internet are becoming more digital and mobile now too. This presents new technology avenues for people and and challenges for businesses to tackle age-old marketing objectives.
Foursqaure is one of numerous new applications available today for location-based customer experiences to occur. With the recent roll out of Facebook Places, some people have expressed concern for how this might affect Foursquare, but I would think this is good for Foursquare because they are in position to provide business solutions that few will achieve anytime soon.
Much more will come out of this arrangement of players in the years to come, with new ones likely too. The need for mobile apps will increase, the ability for businesses to adapt to new technologies will improve, and service providers will be able to flourish in the new capabilities that are created. It’s a beautiful thing, but not without it’s own worries and challenges.
Look for more information from us about how your privacy and security are affected by these growing technology trends by signing up to receive an email alert each time we update our blog. My goal is to bring timely topics and events into perspective to help you make informed decisions about today and tomorrow.
Google goes bust over China hack
As somewhat of a doomsday-er I have to say that Google’s announcement this week about it’s new approach with China after determining that December’s security breach originated from China and with politically sensitive implications is a sign of things to come. For Google to come out swinging like this against the Chinese government shows just where Google sees itself in the global scheme of things. Question is, will it do any good?
It has been 4 years now since Google began producing search results for Chinese Internet users in the belief that “the benefits of increased access to information for people in China and a more open Internet outweighed our [their] discomfort in agreeing to censor some results.” While their stated interest may have seemed novel, what they got in return was a sharp knife in the back.
This has to suck for Google. They gave China an undeserving chance and once again China stabs you in the back and oversteps its bounds for its own national interest.
This is why we can not trust China. I don’t mean Chinese people, I mean the nation and government of China. While the U.S. is storming around deserts vainly trying to balance regions in religious strife and raveling ourselves into political handcuffs that will make it difficult and costly to benefit from for oil supply, China is sailing the seas cutting strategic energy deals with people and nations the U.S. doesn’t even do business.
When will we realize in this country that we are en route to being devoured by China who is already looking to begin supplying itself with manufactured goods it has always imported from us, secure its energy futures, and keep the lock down on political forces that breathe a hint of threat to its ideals.
What Google needs to be doing is to work with the global community on ways to incentify China to be a global player. Respecting China’s censorship demands clearly just leads to events such as this. China are the ones walking the fine line here and Google needs to keep it this way. With a belly of guts, Google should be able to use this opportunity to pressure China opening up to the world more appropriately, and if possible, Google also needs for China to acknowledge its role in this hack and concede to a hefty penalty.
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