Getting Familiar with Affiliate Marketing Terms
We’ve talked a lot about affiliate marketing and we’ve even used insider “lingo” in some of the posts. But if you’re new to the concept, you might be lost with some of the language. Here are a few terms used in “the biz” so you can get up to speed about what people mean when they use them.
Above the Fold: The part of the page that the visitor sees without scrolling the page down. Studies show that the majority of page visitors would rather click to a different page than scroll down. As a result, this is where you want to put your most pertinent information.
Click-Through: What happens when a visitor clickis on a merchant’s link from your website.
Click-Through Ratio or CTR: The percentage of website visitors that click on a merchant’s link from your website. If one out of ten visitors click on a merchant’s link from your page, your click-through rate is ten percent.
Merchant: The person or company selling products or services on your website. This is how you get paid, via a commission that merchants give you because sales result from a type of “referral” from your website.
Pay-Per-Click: A method for paying affiliates by the number of times visitors simply click on a merchant’s link from their pages. Once the main method for paying affiliates, it’s now starting to fade out because of fraudulent clicks.
We’ll include more helpful terms and explanations like these in the future just so you’re not left in the dark about what we discuss.
